Dirección de Marketing (Registro nro. 11535)

Detalles MARC
000 -LEADER
fixed length control field 00584nam a2200193 4500
001 - CONTROL NUMBER
control field 9455
003 - CONTROL NUMBER IDENTIFIER
control field MX-SIABUC
040 ## - CATALOGING SOURCE
Original cataloging agency MX-SIABUC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 0# - TITLE STATEMENT
Title Dirección de Marketing
250 4# - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México, D.F. :
Name of publisher, distributor, etc. Pearson Educación
300 ## - PHYSICAL DESCRIPTION
Extent 816 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACION
-- MARKETING
-- ESTRATEGIAS
-- INFORMACION
-- ANALISIS
-- INVESTIGACION
-- MERCADOS
-- DEMANDA
-- CLIENTE
-- DEMANDA
-- CONSUMO
-- COMPRA CORPORATIVA
-- SEGMENTOS
-- COMPETENCIA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lane Keller, Kevin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
994 ## -
-- 20060906 15:53:58
Existencias
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        Colección General Biblioteca Mons. Antonio Troyo Calderón Biblioteca Mons. Antonio Troyo Calderón 08/10/2021   L23589 08/10/2021 08/10/2021 Libros
        Colección General Biblioteca Mons. Antonio Troyo Calderón Biblioteca Mons. Antonio Troyo Calderón 08/10/2021   L23590 08/10/2021 08/10/2021 Libros
        Colección General Biblioteca Mons. Antonio Troyo Calderón Biblioteca Mons. Antonio Troyo Calderón 08/10/2021   L23591 08/10/2021 08/10/2021 Libros
        Colección General Biblioteca Mons. Antonio Troyo Calderón Biblioteca Mons. Antonio Troyo Calderón 08/10/2021   L23592 08/10/2021 08/10/2021 Libros
        Colección General Biblioteca Mons. Antonio Troyo Calderón Biblioteca Mons. Antonio Troyo Calderón 08/10/2021   L23593 08/10/2021 08/10/2021 Libros