Cómo preparar el exitoso plan de mercadotecnia (Registro nro. 17573)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3181 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-SIABUC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MX-SIABUC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.51 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hiebing, Roman G. |
| 245 0# - TITLE STATEMENT | |
| Title | Cómo preparar el exitoso plan de mercadotecnia |
| 250 4# - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México, D.F. : |
| Name of publisher, distributor, etc. | McGraw Hill Interamericana |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 325 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADMINISTRACION |
| -- | MERCADOTECNIA |
| -- | VENTAS |
| -- | ESTRATEGIAS |
| -- | NEGOCIOS |
| -- | EVALUACION |
| -- | MERCADO |
| -- | POSICIONAMIENTO |
| -- | PRODUCTO |
| -- | MARCAS |
| -- | EMPAQUE |
| -- | PRECIOS |
| -- | DISTRIBUCION |
| -- | VENTAS |
| -- | OPERACIONES |
| -- | PROMOCION |
| -- | MENSAJE PUBLICITARIO |
| -- | MERCHANDISTING |
| -- | EVALUACION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Scott |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| 994 ## - | |
| -- | 20051007 00:00:00 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L11326 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L11327 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L11328 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L11329 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Sede Regional San Carlos | Biblioteca Sede Regional San Carlos | 08/10/2021 | L17033 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Sede Regional San Carlos | Biblioteca Sede Regional San Carlos | 08/10/2021 | L17035 | 08/10/2021 | 08/10/2021 | Libros |
