Publicidad y promoción : perspectiva de la comunicación de marketing integral (Registro nro. 7273)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2083 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-SIABUC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MX-SIABUC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 0# - TITLE STATEMENT | |
| Title | Publicidad y promoción : perspectiva de la comunicación de marketing integral |
| 250 4# - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México, D.F. : |
| Name of publisher, distributor, etc. | McGraw Hill Interamericana |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 846 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADMINISTRACION |
| -- | GLOSARIO |
| -- | PROMOCION |
| -- | PUBLICIDAD |
| -- | COMUNICACION |
| -- | MARKETING |
| -- | PERFIL |
| -- | PRESUPUESTO |
| -- | ESTRATEGIAS |
| -- | RELACIONES PUBLICAS |
| -- | EVALUACION |
| -- | CONTROL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| 994 ## - | |
| -- | 20050625 00:00:00 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20693 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20694 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20696 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20700 | 08/10/2021 | 08/10/2021 | Libros |
