Estrategias de publicidad y promoción (Registro nro. 8383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 150 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-SIABUC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MX-SIABUC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J. |
| 245 0# - TITLE STATEMENT | |
| Title | Estrategias de publicidad y promoción |
| 250 4# - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid, ES. : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | S.A. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 584 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADMINISTRACION |
| -- | PUBLICIDAD |
| -- | PROMOCION |
| -- | MARKETING |
| -- | PLANIFICACION |
| -- | COMUNICACION |
| -- | SEGMENTACION |
| -- | ORIENTACION AL CONSUMIDOR |
| -- | REGULACION |
| -- | FORMAS PUBLICITARIAS |
| -- | PROMOCIONES DE VENTA |
| -- | AGENCIAS DE PUBLICIDAD |
| -- | FUNDAMENTOS DE PERSUASION |
| -- | ATENCION AL PUBLICO |
| -- | CONSUMIDOR |
| -- | EFECTIVIDAD PUBLICITARIA |
| -- | MEDIOS CONVENCIONALES |
| -- | PRESUPUESTO |
| -- | GASTOS PUBLICITARIOS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Redondo, Ignacio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| 994 ## - | |
| -- | 20050208 00:00:00 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20959 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20960 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20961 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L20962 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L00051 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L00050 | 08/10/2021 | 08/10/2021 | Libros |
