Marketing Internacional de lugares y destinos. Estrategias para la atracción de clientes y negocios en Latinoamérica (Registro nro. 12064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 467 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-SIABUC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MX-SIABUC |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-970-26-0852-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 382.5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 0# - TITLE STATEMENT | |
| Title | Marketing Internacional de lugares y destinos. Estrategias para la atracción de clientes y negocios en Latinoamérica |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México, D.F. : |
| Name of publisher, distributor, etc. | Pearson Educación |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADMINISTRACION |
| -- | MARKETING |
| -- | DESTINOS |
| -- | AMERICA LATINA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ECONOMIA |
| -- | COMPETENCIAS |
| -- | IMAGEN |
| -- | MERCADOLOGOS |
| -- | COMPRADORES |
| -- | AUDITORIA |
| -- | MEDIOS PUBLICITARIOS |
| -- | TURISMO |
| -- | HOSPITALIDAD |
| -- | EXPORTACIONES |
| -- | INVERSION |
| -- | ORGANIZACION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gertner, David; |
| -- | Rein, Irving |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| 994 ## - | |
| -- | 20050224 00:00:00 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L26454 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L26455 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L26456 | 08/10/2021 | 08/10/2021 | Libros | |||||
| Colección General | Biblioteca Mons. Antonio Troyo Calderón | Biblioteca Mons. Antonio Troyo Calderón | 08/10/2021 | L26457 | 08/10/2021 | 08/10/2021 | Libros |
